Darfo Boario Terme's Intimate Shop since 1962
Mirabella has been the reference intimate shop in Darfo Boario Terme since 1962. For over 60 years we have offered quality, tradition and passion for intimate women and men, pajameria and quality clothing.
Our Story
Mirabella was born in March 1962 thanks to the entrepreneurial spirit of Giovanni Gotti and Mary Berardelli.
In the 1960s, knitting dominated women’s habits, and the store became a benchmark in the assortment of wool, cotton, cashmere, angora, and alpaca until the late 1990s.
The seriousness and wide selection of items means that the business acquires customers throughout the Camonica Valley.
A new beginning
In 1988, Mirabella left its historic headquarters after 26 years to move to Via Roma 44, renewing the look of the store while maintaining its quality with brands of underwear, women’s and men’s pajameria aimed at medium-high audiences.
Giovanni sold the business in the 1990s, Mary continued until 2012, helped by her daughters Manuela and Fiorenza.
Tradition in the Feminine
Since 1990, Mirabella has continued to be a female family business. Since 2012, Fiorenza and Manuela, along with their daughter Verdiana, have managed the business.
The Lombardy Region recognized the store in 2012 as a historic activity due to its continuity of over 40 years in management, brand, and product offerings.
